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From Publishers Weekly Starred Review. Choice, perhaps the highest good in the American socioeconomic lexicon, is a very mixed blessing, according to this fascinating study of decision making and its discontents. Psychologist Iyengar cites evidence that a paucity of choice can damage the mental and physical health of dogs, rats, and British civil servants alike. But, she contends, choice can also mislead and burden us: advertising manipulates us through the illusion of choice; a surfeit of choices can paralyze decision making; and some choices, like the decision to withdraw life support from a loved one, are so terrible that we are happier if we delegate them to others. Iyengar draws on everything from the pensées of Albert Camus to The Matrix, but her focus is on the ingenious experiments that psychologists have concocted to explore the vagaries of choice. (In her own experiment, shoppers presented with an assortment of 24 jams were 1/10th as likely to buy some than those who were shown a mere six.) Iyengar writes in a lucid, catchy style, very much in the Malcolm Gladwell vein of pop psychology–cum–social commentary, but with more rigor. The result is a delightful, astonishing take on the pitfalls of making up one's mind. (Mar.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title. Read more From Booklist Prominent social psychologist Iyengar begins her unique and invigorating study of choice by telling the story of a man who survived for 76 days stranded alone in the middle of the ocean. He chose to live, Iyengar tells us, just as she has chosen not to let her blindness keep her from conducting prodigious research and intrepid experiments. Iyengar exponentially expands our understanding of the central role choice plays in the lives of animals and humans in a rapid-fire, many-faceted, and original inquiry that is at once personable and commanding. She explains our “biological need for choice and control,” the decision process, and the myriad influences that dictate everything from purchasing choices to career moves, voting, medical decisions, and marriage. The daughter of Sikh immigrants from India, Iyengar is particularly astute in her globally significant analysis of the striking differences between how Americans and Asians make decisions. Much of this eye-opening anatomy of choice focuses on consumerism, a lively, revealing arena, but Iyengar’s high-voltage curiosity and penetrating insights are far more valuable when applied to deeper matters of existence. --Donna Seaman --This text refers to an out of print or unavailable edition of this title. Read more See all Editorial Reviews Summary and reviews of by Sheena Iyengarhttps bookbrowse com/ /4778/The-Art-of-Choosing Book summary and reviews of by Sheena Iyengar Join; Book summary and reviews of by Sheena Iyengar Book Summary Summary - getAbstract getabstract com/en/summary/strategy/the-art-of-choosing/13882In this getAbstract summary, Sheena Iyengar TED Conferences LLC, 2010 (8) Customers who read this summary also read Book [PDF]Art of Choosing PDF font - afpnet org afpnet org/files/ContentDocuments/ArtofChoosing_Summary pdf I had to choose whether or choice to watch or read this book summary Some choices you’ll make are mundane, like the ones I Art of Choosing PDF font Summary and Analysis (like SparkNotes freebooknotes com/summaries-analysis/the-art-of-choosing Summary and Analysis Buy From Sites like SparkNotes with a study guide or cliff notes – Sheena Iyengarhttps sheenaiyengar com/the-art-of-choosingIn , Columbia University professor Sheena Iyengar, a leading expert on choice, Summary - getAbstract getabstract com/ /concepts-and-trends/the-art-of-choosing/20146In this getAbstract summary, you will learn: Summary of Sheena Iyengar TED Conferences LLC, 2010 more Summary - Four Minute Booksfourminutebooks com/the-art-of-choosing-summaryWho would I recommend summary to? The 27 year old Asian college student, who’s frustrated with her parents pressure to do things a certain way, | Business Book Summaries bizsum com/summaries/art-choosing Share Iyengar, Buy Full Book IN THIS SUMMARY While acknowledging that the process of choosing can be confusing and exhausting, Book Review - - By Sheena Iyengar nytimes com/2010/04/18/books/review/Postrel-t htmlApr 15, 2010 · By Sheena Iyengar 329 pp Twelve $25 99 Art of Choosing Summary - scribd comhttps scribd com/document/78749455/Art-of-Choosing-SummaryArt of Choosing Summary About Browse books; Site directory; About Scribd; Meet the team; Our blog; Join our team! Contact Us; Partners Publishers; Developers / API Related searches for Synopsis summarysynopsis the roomsynopsis vs summaryformat of a synopsissample synopsisbook synopsis templatesynopsis the doctorsynopsis the jungle bookPagination12345Next The Art of Choosing Book -Download The Art of Choosing eBook
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